Social Media Is Important To The Growth Of Your Company
Social Media and Social Marketing is as just important to your company's growth as having a website!
Simply put, social media and its marketing is part of doing business in the new millennium. Marketing with Facebook has been hot for quite a while now, but recently more and more companies have been using Twitter and Instagram for marketing. If your business isn't already active on social networking sites, now is the time to start.
Here are a few reasons why social media is important to your business, other than 1000's will see it.
These are just a few reasons why your company needs social media.
No matter how much money your company spends on ad campaigns, the most effective marketing will always be word-of-mouth. When someone refers your company to his or her friends, you’re more likely to gain new customers. By far, one of the best forms of word-of-mouth marketing is through social media sites like Facebook, Instagram, LinkedIn and Youtube. We'll create a consistent brand identity across your social media platforms, and maintain them on a weekly/monthly basis.
When developing a marketing strategy, one of the first questions you should ask yourself is: Who is my target audience and where can I find them? More often than not, your audience is on social media sites, but if you don’t believe us, check out these numbers:
These days, people of all ages use social to engage in conversations. In fact, 74% of online adults use social, and 82% of those are between 30 and 49 years old.
You stumble upon a rumor that has been circulating about you among your school classmates/work colleagues/peers in an organization you belong to. You come to the realization that for an indeterminate amount of time, people have been assuming things about you that were simply not true (or at least taken far out of context). Maybe this discovery affected you intensely … or maybe you were able to just laugh it off.
Now imagine this same scenario multiplied by a thousand. Or a million. Or perhaps … infinity. That’s what the Internet can do to a “silly” rumor.
And if you’re running a business, or you rely on your reputation to attract and keep clients, then this kind of gossip can take a bite out of your bottom line – regardless of whether it is true or accurate. Why? Because today, companies and individuals conduct a great deal of research using the Internet and its search engines. And since some of these “web sleuths” may be potential clients or employers, what they find can and does influence whether they will enter into a business relationship with you.
The data set that is comprised of information about you found on the Internet is known as your online reputation. As you can see, your online reputation may or may not reflect your personal or business reputation that you have carefully nurtured using non-virtual interpersonal communication. Nevertheless, a single black mark on your online reputation may be enough for organizations or decision-makers to disqualify you as a someone they want to do business with.
If word of mouth advertising is important to you (which it should be at the top of your list), social media reputation should be as important. We'll set up a "Google Alert" that will give us notice anytime your name/business name is mentioned on the internet. We search the internet also using specific keywords pertaining to your website. Then we "Listen-Respond_Engage." We'll read what someone posted about your business, we'll engage with htem, acting on your behalf and explain what the situation was. We become honest and transparent with them and let them know "you're only human" and sometimes mistakes happen.
YouTube is the second largest search engine on the internet. Why? Because people love videos!
If you’re a small business owner, you’ve likely heard the motto “content is king” to describe the importance of content marketing. And while written content is effective for many audiences, visual marketing is an even more powerful tool to increase interactions and actions.
Forrester Research takes the phrase “a picture is worth a thousand words” one step further by adding that a one-minute video is worth 1.8 million words. Considering that 46 percent of people who watch a video ad on a business website take action after viewing it, it makes sense to include video in your marketing strategy.
With a video, you rank better in Google - Businesses that include video on their site generally see higher engagement rates, higher click-through rates, and higher conversion rates. In fact, 80 percent of people who watch a video ad will recall it even a month later, and 12 percent will purchase the product from the ad.
Provide Video Testimonials - Credibility is a crucial element for any business, no matter whether you’re a startup or an established brand. A great way to impart credibility is straight from the mouths of real people who have purchased your product or service and are genuinely happy with it. This is also called social proof, which is a shortcut to trust and believability that happens when a peer—either someone you know personally or someone with similar needs—recommends a product.
Include Mobile Users -If you’ve ever tried reading a long article on a relatively small Smartphone screen, you know how slow-going it can be—even on websites with responsive design. Receiving the same information via video can make the process much easier for the average person, especially in this day and age of short attention spans. Since viewing video on a mobile device has increased 532 percent in the last two years, and 40 percent of people prefer to get their information visually rather than plain text anyway, it makes sense to give consumers what they want.
We have cameras! We also have a filming studio that we'll welcome you into for recording your videos, or we'll bring our equipment to you. Make them work for you.